BRAND, BUSINESS & LUXURY MARKETING
Strategist
Award-Winning Consulting for Emerging & Independent Labels
140+ brands launched · Global reach across Europe, North America & the Middle East · 15 years of luxury expertise
Established in 2017, The Agency de la Mode has become the trusted partner of choice for innovative startups seeking to make their mark in the exclusive world of high-end fashion. Our reputation as a global authority on luxury brand development is built on our unwavering commitment to excellence, strategic thinking, and impeccable taste.
We are dedicated to providing tailored, comprehensive solutions to address every aspect of our clients' needs. From concept creation and business development to brand positioning and supply chain management, we empower aspiring fashion houses to establish their unique identity and secure a lasting legacy in the ever-evolving landscape of luxury.
Brand CONSULTING
As a leading consultant, I provide a comprehensive, tailored strategy that covers every aspect of your brand's journey. From business development to strategic realignment, we transform your vision into an extraordinary and enduring legacy, positioning your brand at the pinnacle of sartorial excellence.
BESPOKE CONSULTING SERVICES:
360 START UP BRAND DEVELOPMENT
S T A R T A N D L A U N C H Y O U R B R A N D W I T H
B E S P O K E C O N S U L T I N G :
F U L L 3 6 0 ' B R A N D S T R A T E G Y F R O M S T A R T T O F I N I S H
Working with you hand-in-hand from idea to final launch of your fashion start up, taking you through stages of strategy, development, manufacturing, and launch. A full 360 degree support to help manage your brand and skyrocket your success!
BRAND& BUSINESS ACCELERATION
IF YOU ALREADY LAUNCHED, BUT NEED AN EXTRA PUSH, HERE IS WHAT WE CAN DO FOR YOU
Exclusive Brand Business Consulting for Fashion Houses already launched on the market:
- GLOBAL STRATEGY & STRATEGIC DIRECTION
-SCALING TO MULTIPLE 6 FIGURE LAUNCHES
- WHOLESALE EXPANSION
- BRAND GROWTH
- INFLUENCER, STYLIST AND EXPANSION PARTNERSHIPS
- MARKETING AND BUSINESS STRATEGY
- BRAND PR AND COMMUNICATION ELEVATION
- SALES GROWTH THROUGH STRATEGIC BUSINESS OPERATION
- BRAND VISIBILITY GROWTH
- INTERNATIONAL EXPANSION
& MORE
INTEGRATED MARKETING STRATEGY
Sales Strategy
Luxury Advertising
Marketing & Communications
PR & Media
Social Media Strategy
SERVICE ENTAILS:
M A R K E T I N G STRATEGY F O R L O N G A N D S H O R T T E R M G O A L P E R S P E C T I V E .
MANUFACTURING MANAGEMENT
WE CAN LEAD ALL OF THE MANUFACTURING COMMUNICATION FOR YOU:
FROM INITIAL CONNECTION TO FULL PRODUCTION RUN , ACROSS PATTERN DEVELOPMENT, SAMPLE
MANAGEMENT TO FULL PRODUCTION RUN.
CREATIVE DIRECTION
CAMPAIGN STORYTELLING, PHOTOGRAPHY AND EXECUTION
CREATING FULL BRAND STORYTELLING CAMPAIGN PROCESS:
- VIDEO PROMOTION
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
-PHOTOGRAPHY MANAGEMENT
- MODEL MANAGEMENT
- CAMPAING DIRECTION
- ART AND CREATIVE DIRECTION
- EXECUTION OF FULL SHOOT
- TALENT MANAGEMENT
& MORE
DISCOVER MORE HERE
FASHION WEEK
FULL FASHION WEEK PROJECT FROM IDEA TO EXECUTION
- MODEL MANAGEMENT
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
- VENUE HIRE AND ORGANIZATION
- MANAGEMENT OF GUEST LIST AND GUEST RELATIONS
- DEVELOPMENT OF EVENT 360’
WEBSITE DEVELOPMENT
FULL WEB DEVELOPMENT AND INTEGRATION:
-SHOPIFY WEBSITE
-CUSTOM CODE HTML WEBSITE
-WORDPRESS WEBSITE
+ FULL CREATIVE UX DESIGN
&MORE
Structure as Style: How THE AGENCY DE LA MODE Builds Brands That Endure
(read the full article here)
BECOMING A CONSULTING CLIENT:
Please fill the application form and we will be in touch with you as soon as possible!
CLIENTS OF THE AGENCY DE LA MODE
DISCOVER CLIENT TESTIMONIALS:
A JOURNEY TO THE MEDITERRANEAN - 360 brand start up testimonial:
CREATING FRANCA VINKA
CREATING MODERNE: a Brand Development Journey
From B Organic to THE KHAAE: A Complete Luxury Brand Transformation
CLIENT TESTIMONIAL: FRANCA VINKA - ELLE MAGAZINE
“Before working with Oggy (The Agency de la Mode), my brand lacked a clear luxury identity. The guidance on brand architecture, pricing, and narrative helped elevate the entire concept. I now have a brand that feels coherent, intentional, and ready to enter the luxury market.
”
“Starting a luxury fashion brand can be overwhelming, but the mentorship and strategic insight I received made the process far clearer. From defining the brand vision to planning the launch strategy, every step felt purposeful and aligned.
”
“Oggy helped me refine my brand before launch in ways I never would have considered on my own. The insights into luxury consumer psychology and market positioning were invaluable. I feel far more confident presenting my brand to buyers and investors.
”
“What I appreciated most was the honesty and strategic depth. Luxury fashion is extremely competitive, and the guidance I received helped me understand how to position my brand in a way that stands out and attracts the right audience.
”
SIMPLE SERVICES
take advantage of our on demand services
CONSULTING CALLS
ON-DEMAND SERVICES
RESOURSES
Discover my book:
The Psychology of Buying Decisions in the Luxury Industry: An In-depth Analysis of Price Influence and Decision-Making Duration
300 pages exploration of the Psychology of Luxury Buying Motives
Oggy Nikl,
Founder and CEO, THE AGENCY DE LA MODE
Business consultant and expert in Luxury Fashion Business, owner of fashion business development agency based in the UK - THE AGENCY DE LA MODE, and owner of Fashion Business Academy in Bulgaria - Academy De La Mode.
As a distinguished business consultant and expert in luxury fashion, Oggy Nikl is the visionary founder behind The Agency de la Mode in the UK.
Since 2017, Oggy has been propelling start-up and small luxury fashion brands to international success, offering a global reach that spans England, Europe, the USA, UAE and beyond. With an MBA in Luxury Fashion Business Management and 14+ years of experience, Oggy has long-lasting experience with start up luxury brands, as well as prior business consulting work experience with luxury brands such as Louis Vuitton, Dior, Hermes, Balenciaga, Saint Laurent, and Net-a-Porter.
Oggy is an Associate Lecturer at the Fashion Retail Academy (FRA) in the UK, imparting invaluable industry knowledge to the next generation of fashion leaders.
Since its inception in 2016, The Agency de la Mode has emerged as a premier business development agency for marketing and business management of luxury fashion brands, boasting a clientele of over 130 premium, sustainable and luxury brands across Europe, Asia, America, and the UAE.
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