BRAND, BUSINESS & LUXURY MARKETING
Strategist
Award-Winning Consulting for Emerging & Independent Labels
140+ brands launched · Global reach across Europe, North America & the Middle East · 15 years of luxury expertise
THE AGENCY DE LA MODE , a premier London-based award-winning luxury consultancy dedicated to championing the NEW GEN LUXURY™ movement.
We are dedicated to providing tailored, comprehensive solutions to address every aspect of our clients' needs. From concept creation and business development to brand positioning and supply chain management, we empower aspiring fashion houses to establish their unique identity and secure a lasting legacy in the ever-evolving landscape of luxury.
Brand CONSULTING
As a leading consultant, I provide a comprehensive, tailored strategy that covers every aspect of your brand's journey. From business development to strategic realignment, we transform your vision into an extraordinary and enduring legacy, positioning your brand at the pinnacle of sartorial excellence.
BESPOKE CONSULTING SERVICES:
START UP BRAND DEVELOPMENT
S T A R T A N D L A U N C H Y O U R B R A N D W I T H
B E S P O K E C O N S U L T I N G :
F U L L 3 6 0 ' B R A N D S T R A T E G Y F R O M S T A R T T O F I N I S H
Working with you hand-in-hand from idea to final launch of your fashion start up, taking you through stages of strategy, development, manufacturing, and launch. A full 360 degree support to help manage your brand and skyrocket your success!
EVERY 360’ BRAND DEVELOPMENT CLIENT OF THE AGENCY DE LA MODE GET A FREE OF CHARGE ENTRY AT PARIS FASHION WEEK WITH BUYERS ISSUE SHOWROOM.
BRAND& BUSINESS ACCELERATION
Exclusive Brand Business Consulting for Fashion Houses already launched on the market:
- GLOBAL STRATEGY & STRATEGIC DIRECTION
-SCALING TO MULTIPLE 6 FIGURE LAUNCHES
- WHOLESALE EXPANSION
- BRAND GROWTH
-COLLECTION MERCHANDISING, OPTIMISIATION AND EXPANSION
- INFLUENCER, STYLIST AND EXPANSION PARTNERSHIPS
- MARKETING AND BUSINESS STRATEGY
- BRAND PR AND COMMUNICATION ELEVATION
- SALES GROWTH THROUGH STRATEGIC BUSINESS OPERATION
- BRAND VISIBILITY GROWTH
- INTERNATIONAL EXPANSION
& MORE
STRATEGY, MARKETING AND OPERATIONS
Step into the "strategy room," where we forge a bold vision and razor-sharp brand positioning to elevate your fashion label through data-driven tactics designed to outmaneuver competitors and drive sustainable growth. By dissecting strategies to uncover vital market gaps and unlocking deep consumer insights, we map a flawless customer journey - from initial discovery to lifelong devotion, that optimizes every touchpoint to boost loyalty and lifetime value. We translate this foundational knowledge into high-converting, integraeted experiences, advertising and dynamic social media marketing that engages your ideal audience and turns global traffic into seamless sales. To ignite viral reach and organic hype, we architect high-impact campaigns and orchestrate comprehensive media strategies across owned, earned, and paid channels, perfectly complemented by strategic product placements in editorials and celebrity wardrobes.
Data Analysis
Sales Strategy
Luxury Advertising
Marketing & Communications
PR & Media
Social Media Strategy
MANUFACTURING MANAGEMENT
We streamline your fashion journey from the initial sketch to global delivery, ensuring every piece reflects ethical, high-quality manufacturing that scales with your brand's vision. We begin by transforming your creative concepts into tangible prototypes to perfect fit and function before moving into global materials sourcing, where we secure premium, sustainable fabrics and trims that align with your budget and standards. Our manufacturing process oversees everything from small-batch runs to large-scale volumes with trusted partners, all while maintaining rigorous quality control and compliance checks at every stage to guarantee excellence. To complete the brand experience, we design sustainable packaging that enhances the unboxing moment and provide expert assembly and finishing for a polished, professional look.
FROM INITIAL CONNECTION TO FULL PRODUCTION RUN , ACROSS PATTERN DEVELOPMENT, SAMPLE
MANAGEMENT TO FULL PRODUCTION RUN.
CREATIVE DIRECTION
We ignite your brand’s aesthetic by distilling its unique DNA into a bold, cohesive visual legacy. We blueprint irresistible visions through creative direction and trend research, crafting everything from timeless visual identities and sleek on brand design to a distinctive tone of voice and poetic copywriting. Our team masterminds end-to-end production - including shoot management, expert art direction, and polished post-production - to create scroll-stopping content and immersive experience designs that captivate the fashion-forward market. By blending art design with high-impact storytelling and avant-garde creative collaborations, we transform your brand’s essence into polished assets that dominate the fashion narrative across every digital and physical platform.
CAMPAIGN STORYTELLING, PHOTOGRAPHY AND EXECUTION
CREATING 360 BRAND STORYTELLING CAMPAIGN PROCESS:
- VIDEO PROMOTION
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
-PHOTOGRAPHY MANAGEMENT
- MODEL MANAGEMENT
- CAMPAING DIRECTION
- ART AND CREATIVE DIRECTION
- EXECUTION OF FULL SHOOT
- TALENT MANAGEMENT
& MORE
DISCOVER MORE HERE
FASHION WEEK & EVENT ORGANISATION
We connect your fashion brand with influencers and models to drive authentic engagement, while simultaneously recruiting specialized creative teams and scouting iconic global locations that capture cultural magic. From producing high-impact launch events and viral "media frenzy" pop-ups to amplifying your reach through live streams and PR, we ensure every project converts buzz into tangible ROI. Furthermore, we facilitate innovative collaborations and high-value partnerships with designers, retailers, and celebrities, fusing diverse talents to elevate your brand’s prestige and ensure your collections resonate across the global market.
FULL SUPPORT FROM IDEA TO EXECUTION
- MODEL MANAGEMENT
- STRATEGY OF PROMOTION
- IMAGE DEVELOPMENT
- VENUE HIRE AND ORGANIZATION
- MANAGEMENT OF GUEST LIST AND GUEST RELATIONS
- DEVELOPMENT OF EVENT 360’
WHOLESALE STRATEGY
A seamless digital ecosystem designed to seriously expand your brand's wholesale reach by connecting you with a curated global community of verified retailers and buyers. Built to help you scale with style, structure, and precision, our platform empowers you to elevate your brand storytelling by presenting seasonal collections through our digital showroom BUYERS ISSUE. Beyond captivating buyers, we streamline your daily operations with automated tools for managing bulk orders, real-time inventory, and customized pricing, allowing you to offer exclusive packages, tiered discounts, and flexible payment terms that cement long-term partnerships. To ensure your continuous expansion, we back everything with comprehensive analytics and performance insights that track buyer behavior and market trends, giving you the exact data you need to optimize future strategies and drive sustained worldwide growth.
WE LAUCNHED BUYERS ISSUE DIGITAL SHOWROOM IN 2021 TO SUPPORT VISIONARE BRANDS IN THEIR GLOBAL STOCKIST REACH
DIGITAL SHOWROOM
B2B STRATEGY
BUYER AND RETAILER REACH
360 WHOLESALE MANAGEMENT
WEBSITE DEVELOPMENT
FULL WEB DEVELOPMENT AND INTEGRATION:
-SHOPIFY WEBSITE
-CUSTOM CODE HTML WEBSITE
-WORDPRESS WEBSITE
+ FULL CREATIVE UX DESIGN
&MORE
Structure as Style: How THE AGENCY DE LA MODE Builds Brands That Endure
(read the full article here)
BECOMING A CONSULTING CLIENT:
CLIENTS OF THE AGENCY DE LA MODE
DISCOVER CLIENT TESTIMONIALS:
A JOURNEY TO THE MEDITERRANEAN - 360 brand start up testimonial:
CREATING FRANCA VINKA
CREATING MODERNE: a Brand Development Journey
From B Organic to THE KHAAE: A Complete Luxury Brand Transformation
CLIENT TESTIMONIAL: FRANCA VINKA - ELLE MAGAZINE
“Before working with Oggy (The Agency de la Mode), my brand lacked a clear luxury identity. The guidance on brand architecture, pricing, and narrative helped elevate the entire concept. I now have a brand that feels coherent, intentional, and ready to enter the luxury market.
”
“Starting a luxury fashion brand can be overwhelming, but the mentorship and strategic insight I received made the process far clearer. From defining the brand vision to planning the launch strategy, every step felt purposeful and aligned.
”
“Oggy helped me refine my brand before launch in ways I never would have considered on my own. The insights into luxury consumer psychology and market positioning were invaluable. I feel far more confident presenting my brand to buyers and investors.
”
“What I appreciated most was the honesty and strategic depth. Luxury fashion is extremely competitive, and the guidance I received helped me understand how to position my brand in a way that stands out and attracts the right audience.
”
SIMPLE SERVICES
take advantage of our on demand services
THE LUXURY MANIFESTO: YOUR GUIDE TO LAUNCHING A LUXURY BRAND
A working framework for founders building the next generation of luxury houses.
A forty-one-page strategic document - not a template - that walks you through the exact architecture behind houses like The Row, Khaite, Toteme, and Jacquemus.
Most emerging fashion brands fail not because their product is bad, but because they cannot hold a coherent idea across a website, a lookbook, a caption, and a label. The Manifesto is the antidote. Complete it once, and you will have a brand bible more rigorous than most houses currently operating.
What lives inside
Ten sections, designed to be worked through in order over fifteen hours.
I. The Foundation - The seven tests every luxury brand must pass, and why most fail them.
II. The Founder Story Architecture - The five-act structure used by every house that matters, with prompts to write your own 250-word founder statement.
III. Brand Essence & Territory - The twelve questions that locate your house in the market, plus the Territory Formula for your one-line universe.
IV. The Tone of Voice System - The five voice principles of quiet luxury, a complete lexicon builder, and six voice applications from product titles to thank-you cards.
V. Visual Language & Typography - A reference library of the five typeface families used by real luxury houses, with free open-source equivalents and three approved pairings.
VI. The Palette Doctrine - The Three Palette Roles (Foundation, Signature, Accent), plus The Agency House Collection - eight gold-forward swatches with full HEX, CMYK, and RGB specifications.
VII. The Campaign Moodboard System - A seven-part architecture and repeatable house grid that produces coherent seasonal worlds.
VIII. The Naming Conventions - How to name pieces, collections, campaigns, and drops with a consistency that compounds into brand maturity.
IX. The Brand Rituals - The seven ritual categories - packaging, labelling, the thank you, the drop, the anniversary, the event, the collaboration - that become, over years, unmistakably yours.
X. The Manifesto in Practice - Your 90-day implementation plan and the quarterly review cadence that keeps the document living.
Who this is for
Founders of emerging luxury or quiet luxury houses who have a product but cannot yet articulate the world around it.
Designers who are about to launch and want the brand architecture in place before the first drop.
Brand directors and creative leads inheriting a house without a working bible.
Anyone who has built a beautiful Instagram and a competent Shopify - and still feels, privately, that their brand reads as startup rather than house.
Who this is not for
Fast fashion. Dropshippers. Anyone whose first question is about margins before identity. The Manifesto assumes you have chosen the slower, harder path.
Format
A forty-one-page PDF, designed editorially in the dark and gold language of the house. Fillable prompt boxes throughout. Optimised for reading on screen and for printing to keep beside your desk.
Delivered instantly on purchase.
What you walk away with
A single source of truth for every decision your house will make.
A founder statement you can hand to press without apology.
A voice that every future copywriter will inherit from you, not invent around you.
A palette held tight enough to compound over ten years.
A campaign moodboard framework so your seasonal worlds stop looking like different brands.
A 90-day plan to audit, remediate, and align every asset you have already published.
A forty-one-page strategic document - not a template - that walks you through the exact architecture behind houses like The Row, Khaite, Toteme, and Jacquemus.
Most emerging fashion brands fail not because their product is bad, but because they cannot hold a coherent idea across a website, a lookbook, a caption, and a label. The Manifesto is the antidote. Complete it once, and you will have a brand bible more rigorous than most houses currently operating.
CONSULTING CALLS
We have a 360 in-depth approach and understanding of all things relating to brand building and successful progression, our capabilities stretch beyond those of traditional marketing agencies to ensure that our clients receive maximum quality and exposure and engagement with tangible
results.
With the strategic call we will be able to discuss specific problem areas of your Fashion Brand / Business and define strategic actions that we can take together to achieve the desired success and outcome.
Strategic 60 minute Zoom or WhatsApp Video Call includes:
60 min pure strategic based conversation, aiming to resolve any questions, issues and problems you mind be facing in your Fashion brand/ business.
Strategic call tailored to your specific needs, with clear direction and action plan.
T&C: A single use per single purchase. Not a subject to personalised business development program, or ongoing consultancy.
We respect your privacy and keep our consulting to strict NDA guidelines.
We have a 360 in-depth approach and understanding of all things relating to brand building and successful progression, our capabilities stretch beyond those of traditional marketing agencies to ensure that our clients receive maximum quality and exposure and engagement with tangible
results.
With the initial consultation we will be able to discuss the scope of your Fashion Brand / Business and define strategic actions that we can take together to achieve the desired success and outcome.
Duration: 45 minutes.
T&C: The £55 single charge First Consultation service is not limited to time.
ON-DEMAND SERVICES
Discover my book:
The Psychology of Buying Decisions in the Luxury Industry: An In-depth Analysis of Price Influence and Decision-Making Duration
300 pages exploration of the Psychology of Luxury Buying Motives
Oggy Nikl,
Founder and CEO, THE AGENCY DE LA MODE
Business consultant and expert in Luxury Fashion Business, owner of fashion business development agency based in the UK - THE AGENCY DE LA MODE, and owner of Fashion Business Academy in Bulgaria - Academy De La Mode.
As a distinguished business consultant and expert in luxury fashion, Oggy Nikl is the visionary founder behind The Agency de la Mode in the UK.
Since 2017, Oggy has been propelling start-up and small luxury fashion brands to international success, offering a global reach that spans England, Europe, the USA, UAE and beyond. With an MBA in Luxury Fashion Business Management and 14+ years of experience, Oggy has long-lasting experience with start up luxury brands, as well as prior business consulting work experience with luxury brands such as Louis Vuitton, Dior, Hermes, Balenciaga, Saint Laurent, and Net-a-Porter.
Oggy is an Associate Lecturer at the Fashion Retail Academy (FRA) in the UK, imparting invaluable industry knowledge to the next generation of fashion leaders.
Since its inception in 2016, The Agency de la Mode has emerged as a premier business development agency for marketing and business management of luxury fashion brands, boasting a clientele of over 130 premium, sustainable and luxury brands across Europe, Asia, America, and the UAE.
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