START AND LAUNCH A SUCCESSFUL LUXURY OR PREMIUM FASHION BRAND

Unlock the Secrets to Building a Thriving Luxury Fashion Brand

Launching and Managing a luxury brand nowadays is different, because the consumers are different. What consumers want and their needs have shifted from the days when true Heritage Luxury brands were founded.

To launch your brand with success you need to execute carefully planned strategy that combines positioning, pricing and consumer engagement.

Luxury is about ‘dazzling’, so luxury itself is the unique selling point. The product needs a story, something that the customer can be drawn Ito; a tale of aspiration, so that you, the consumer, want to be a part of the legacy.

Welcome to The Agency de la Mode, the vanguard of luxury fashion consultancy, where visionary elegance meets entrepreneurial sophistication. Our raison d'être is to guide and elevate emerging luxury brands, transforming their nascent ideas into timeless, extraordinary experiences that captivate discerning clientele worldwide.

Introducing The Agency de la Mode's latest offering, The Luxury Brand Strategy course – a comprehensive and immersive course experience designed to empower aspiring entrepreneurs and visionaries with the knowledge, tools, and insights necessary to launch and scale a successful luxury fashion brand.

The Luxury Brand Strategy course, offered by The Agency de la Mode, is an unparalleled opportunity to gain in-depth knowledge of the luxury fashion industry and develop the skills necessary to bring your vision to life. Whether you are an aspiring designer, entrepreneur, or fashion enthusiast, this course will provide you with the tools and confidence to launch and scale a luxury fashion brand that captivates and endures.

The Luxury Brand Strategy Accelerator Program: Start and Launch a successful Luxury or Premium Fashion Brand

This course encapsulates years of experience and expertise, a full 360 degree accelerator program that will save you months of consulting investment and help you take the lead on your Fashion and Luxury brand.

By joining this course you gain immediate access to:

• Expert-Led Modules

• Exclusive Industry Insights

• Lifetime Access

• Interactive Learning Community

What Our Clients Say

Module Breakdown :

3 modules Business Development online coaching accelerator program, in which you'll learn the fundamentals of building, launching and scaling your Luxury or Premium Fashion brand.

“AWESOME COURSE! LEARNED SO MUCH AND OGGY IS A GREAT TUTOR!”

-J.O., OWNER VELVIERE

What is included in the program:

1. Building and Scaling a Luxury brand

▶️ Part One: The Luxury Fundamentals:

Learn how to structure an authentic and purposeful Luxury brand by applying successful foundation to your brand.

The foundation of every brand strategy in consumer marketing is the model of positioning, and the brand’s USP, as well as opposing a competitive advantage on the market to gain success and return of investment

1.1: Defining the Essence of Luxury

• Understand the core principles that define luxury brands.

• Explore the historical evolution of luxury and its modern interpretations.

  1.2: Crafting a Unique Selling Proposition (USP)

  • Learn how to develop a compelling USP for your luxury brand.

  • Analyze examples of successful USPs in the luxury sector.
    

  1.3: Positioning for Competitive Advantage

  • Strategies for positioning your brand in the competitive luxury market.

  • Case studies on how top luxury brands achieved market dominance.
    

  1.4: Building a Strong Brand Foundation

  • Establishing a brand identity that resonates authenticity and purpose.

  • Aligning brand values with consumer expectations in luxury markets.

▶️ Part 2: The Management of Luxury 

Learn how to manage, grow and scale your Luxury Brand.

Luxury on its own is not cоmparative and it must engage its consumers to achieved success based on its true essence and brand equity carried through generations, rather fighting for competitive advantage.

2.1: Growth and Scaling Strategies

• Techniques for growing and scaling a luxury brand without diluting its value.

• Balancing exclusivity with expansion.
  

  2.2: Engaging the Luxury Consumer

  • Understanding the psychology and behavior of luxury consumers.

  • Creating experiences and narratives that resonate with luxury audiences.
    

  2.3: Managing Brand Equity

  • Preserving and enhancing brand equity over time.

  • Case studies of luxury brands with enduring legacies.

  2.4: Innovation in Luxury Management

  • Embracing innovation while maintaining the brand’s core values.

  • Exploring how luxury brands are adapting to changing market dynamics.

▶️ Part 3: The Luxury Media and Communications Strategy

Learn what differentiates Luxury from Commercial brands in their luxury Media and Communication Strategy

The wоrld of luxury hаs a spеcial appеal in the cоnsumer’s mind. Luxury gоods differ frоm ordinаry ones nоt only fоr their functiоnal chаracteristics, but alsо for thеir symbolic vаlues. The luxury cоnsumer has vаrious prоfiles with diversе consumptiоn stimuli.

Cоnsumer behаviour in relаtion to luxury gоods is atypicаl compаred to mаinstream prоducts, so understаnding pаrticulates is a usеful and valuаble tool for bоth marketers and mаnagers.

3.1: Differentiating Luxury in Communication

• Analyzing how luxury brands communicate differently than mainstream brands.

• The role of storytelling and exclusivity in luxury brand communication.

  
  3.2: Media Strategies for Luxury Brands

  • Effective use of traditional and digital media platforms for luxury brands.

  • Case studies of successful luxury brand campaigns.

  
  3.3: Consumer Behavior and Luxury

  • In-depth analysis of luxury consumer profiles and purchasing behaviors.

  • Strategies for engaging diverse luxury consumer segments.

  3.4: Crisis Management in Luxury Communication

  • Handling communication crises while maintaining brand prestige.

  • Strategies for reputation management in the luxury sector.

▶️ Part 4: The Luxury Marketing and Business Strategy 

Learn the ‘anti-laws” of marketing applied in Luxury management: where luxury doesn’t sell directly, but instead tells a story.

• Understanding how luxury marketing defies conventional marketing laws.

• Learning to sell a story rather than a product.

  4.2: Crafting Luxury Narratives

  • Techniques for creating compelling stories and experiences around luxury brands.

  • Analyzing successful luxury storytelling campaigns.

  4.3: Exclusivity and Scarcity in Marketing

  • Using exclusivity and scarcity as powerful tools in luxury marketing.

  • Balancing accessibility and exclusivity in product offerings.

  4.4: Innovating Luxury Marketing Strategies

  • Incorporating innovative approaches and technologies in luxury marketing.

  • Staying ahead of trends while maintaining brand heritage.

2. Mastering Luxury Manufacturing: From Craftsmanship to Production

This module delves into the intricacies of manufacturing in the luxury fashion sector, emphasizing the importance of quality, craftsmanship, and the careful selection of materials and processes. It's designed to equip aspiring luxury brand owners with the knowledge and skills necessary to oversee the production of high-end fashion items that meet the exacting standards of the luxury market.

▶️ Part 1: Understanding Luxury Manufacturing

• 1.1 Introduction to Luxury Manufacturing: Exploring the unique aspects of manufacturing for luxury brands, including quality standards and attention to detail.

• 1.2 The Role of Craftsmanship: Understanding the value of skilled artisans in the luxury segment and how their expertise contributes to the brand's prestige.

• 1.3 Material Selection: Learning about the selection process for high-quality, sustainable materials that define luxury products.
  

▶️ Part 2: Design to Production Workflow

• 2.1 From Sketch to Product: Outlining the process of transforming design sketches into tangible products, including prototyping and sample creation.

• 2.2 Quality Control Measures: Establishing rigorous quality control processes at each stage of production to ensure the final product meets luxury standards.

• 2.3 Balancing Art and Efficiency: Striking a balance between artistic integrity and efficient production processes in luxury manufacturing.
  

▶️ Part 3: Supply Chain Management for Luxury Brands

• 3.1 Sourcing Ethically and Sustainably: Navigating the complexities of ethical and sustainable sourcing in the luxury industry.

• 3.2 Building and Managing Supplier Relationships: Strategies for developing and maintaining strong relationships with suppliers who meet luxury standards.

• 3.3 Logistics and Distribution: Understanding the logistics of distributing luxury goods, including packaging, shipping, and handling.

3. Scaling Your Luxury Brand: Mastering Wholesale Distribution, Fashion Shows, PR, and Showrooms

This comprehensive module offers in-depth insights into critical aspects of scaling a new luxury brand. It covers the essentials of wholesale distribution, the art of showcasing designs in fashion shows, effective public relations strategies, and the use of showrooms to enhance brand visibility and appeal. Participants will learn how to effectively navigate and leverage these areas to elevate their luxury brand's market presence.

▶️ Part 1: Wholesale Distribution in Luxury Fashion

• 1.1 Navigating Wholesale Distribution: Understanding the wholesale landscape in luxury fashion, including selecting and partnering with distributors.

• 1.2 Pricing Strategies for Wholesale: Developing pricing models that maintain brand value while being attractive to retailers.

• 1.3 Relationship Management: Building and maintaining strong relationships with luxury retailers and buyers.

▶️ Part 2: The Power of Fashion Shows

• 2.1 Planning and Executing a Fashion Show: Step-by-step guidance on organizing a successful fashion show, from theme selection to runway execution.

• 2.2 Leveraging Fashion Shows for Brand Exposure: Strategies to maximize the impact of your fashion show, including media coverage and influencer engagement.

• 2.3 Post-Show Follow-Up: Effectively capitalizing on the momentum generated by a fashion show.

▶️ Part 3: Public Relations for Luxury Brands

• 3.1 Crafting a Compelling Brand Narrative: Developing a PR strategy that tells your brand's story in a captivating manner.

• 3.2 Media Relations and Press Engagements: Building relationships with fashion journalists and media outlets to amplify your brand's reach.

• 3.3 Crisis Management in Luxury PR: Preparing for and effectively managing potential public relations crises.

▶️ Part 4: Showcasing in Luxury Showrooms

• 4.1 The Role of Showrooms in Luxury Fashion: Understanding how showrooms can elevate your brand's prestige and marketability.

• 4.2 Selecting and Collaborating with Showrooms: Choosing the right showroom for your brand and working effectively with showroom staff.

• 4.3 Maximizing Showroom Potential: Strategies to ensure your collections stand out and attract buyers and press attention.

HOW IS THE COURSE IMPLEMENTED:

This accelerator program will be in online style coaching:

✓ ONLINE LECTURES PER MODULE AVAILABLE TO WATCH ON DEMAND IN CLOSED PORTAL.

✓ MENTORING: Each course student gains 2 complimentary mentoring sessions of 1 hour each with Oggy

At the end of this Accelerator Course you will have full understanding and knowledge how to launch successfully your Luxury or Premium Fashion brand form scratch and turn your dream into a profitable business. As a brand development consultant and mentor, I’m here to give you direction, guidance, knowledge and proven tactics that will shape the ultimate success of your brand or business!

Course highlights include:

1. Defining Your Luxury Brand: Discover the key principles of luxury branding and learn how to develop a compelling brand identity that resonates with your target audience and distinguishes you from the competition.

2. Market Research and Trend Analysis: Understand the importance of market research and trend forecasting in the luxury fashion industry, and learn how to leverage these insights to strategically position your brand for long-term success.

3. Crafting a Winning Business Plan: Acquire the skills to create a comprehensive, data-driven business plan that addresses financial projections, marketing strategies, and operational efficiency.

4. Product Development and Sourcing: Delve into the world of luxury fashion design and production, gaining insights into sourcing premium materials, collaborating with artisans, and ensuring impeccable quality and craftsmanship.

5. Sales and Distribution: Explore the various sales channels available to luxury brands, and learn how to establish relationships with retailers, buyers, and e-commerce platforms to maximize your brand's reach and exclusivity.

6. Marketing and Public Relations: Master the art of luxury marketing, from creating captivating campaigns and engaging with influencers to securing media coverage and fostering brand loyalty among your clientele.

7. Scaling Your Luxury Brand: Learn how to identify growth opportunities, expand your product offerings, and enter new markets while maintaining the essence of luxury and exclusivity.

What is also included?

• A tailored Work-Book so you can gain the best coaching experience

• Resources and Templates for personal use to apply to your brand

• Luxury Magazines Media Kit with contacts to apply to your Press and Media Strategy

Enroll in The Luxury Brand Strategy course today and embark on a journey towards sartorial success with The Agency de la Mode – Where the Future of Luxury Fashion Begins.

FREQUENTLY ASKED QUESTIONS

CREATED AFTER YEARS EXPERIENCE WITH HIGH LUXURY BRANDS , INCLUDING:

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