The Agency De La Mode is a distinguished UK based consultancy specialising in strategic brand building, marketing, branding, and creative campaign direction.
Our mission is to empower creative talents within the fashion industry, from established luxury brands aiming to expand their horizons to emerging designers seeking foundational support.
We offer bespoke services that elevate brands to new heights, ensuring they stand out in the competitive fashion market. Our expertise in luxury brand development guarantees your brand's growth and enduring success.
Structure as Style: How THE AGENCY DE LA MODE Builds Brands That Endure
(read the full article here)
Our raison d'être is to guide and elevate emerging luxury and sustainable fashion brands, transforming their ideas into timeless, extraordinary experiences that captivate.
Established in 2017, The Agency de la Mode has become the trusted partner of choice for innovative startups seeking to make their mark in the exclusive world of high-end fashion. Our reputation as a global authority on luxury brand development is built on our unwavering commitment to excellence, strategic thinking, and impeccable taste.
Welcome to The Agency de la Mode – Cultivating the Future of Luxury.
THE AGENCY DE LA MODE IS two times AWARD WINNING LUXURY CONSULTANCY FOR UK , 2024 & 2025 BY LUXURI AWARDS
Oggy Nikl | Founder, THE AGENCY DE LA MODE
Oggy Nikl is a luxury fashion expert, strategic consultant, and the visionary Founder of THE AGENCY DE LA MODE , a premier London-based award-winning luxury consultancy dedicated to championing the "New Gen Luxury" movement.
With 15 years extensive experience in the luxury fashion industry, Oggy has dedicated her career to scaling new luxury brands with passion, structure, and strategic foresight.
CLIENT PORTFOLIO INCLUDES:
A JOURNEY TO THE MEDITERRANEAN: CREATING FRANCA VINKA
CREATING MODERNE: a Brand Development Journey
From B Organic to THE KHAAE: A Complete Luxury Brand Transformation
some TESTIMONIALS (RECENT)
CHERRY YOU (BULGARIA)
RE-ESTABLISHING BRAND DNA, PRODUCT AND COLLECTION EXPANSION, VISUAL IDENTITY RESTRUCTURING
CIAVORE (BULGARIA)
BRAND IDENTITY AND ARCHITECTURE DEVELOPMENT
CHARIS GIFT (USA)
BRAND IDENTITY, POSITIONING AND BRAND VISUAL DIRECTION
SERRICA NUOVA (USA)
BRAND IDENTITY, BRAND MARKETING STRATEGY FOR LAUNCH, COMMUNICATIONS STRATEGY
some TESTIMONIALS (2025)
MY AFTERHRS (PARIS)
RE-ESTABLISHING THE BRAND DNA, SCALING AND BRAND GROWTH
AIRÉNE ( BULGARIA )
FULL PROCESS OF BRAND DEVELOPMENT
IKKHO ( LONDON / INDIA )
FULL PROCESS OF BRAND DEVELOPMENT
FRANCA VINKA ( SWITZERLAND / AMERICA )
FULL PROCESS OF BRAND DEVELOPMENT
READ THE STORY OF CREATION OF FRANCA VINKA
MODERNE (LONDON)
FULL PROCESS OF BRAND DEVELOPMENT
THE KHAAE (CYPRUS)
FULL PROCESS OF BRAND DEVELOPMENT
some TESTIMONIALS (2024)
NOIRE ( LONDON )
FULL PROCESS OF BRAND DEVELOPMENT
LA GHADHADHAH ( DUBAI )
BRAND REBRANDING TO NEW LUXURY HIGHS
NAAYE BRAHM ( SPAIN )
FULL PROCESS OF BRAND DEVELOPMENT
some TESTIMONIALS (2023)
HOUSE OF LE MEME ( BULGARIA )
BRAND SCALING TO INTERNATIONAL MARKETS
AMILLI ( IRELAND )
FULL PROCESS OF BRAND DEVELOPMENT
CANNY BAGS ( SENEGAL )
FULL PROCESS OF RE-BRANDING TO ELEVATE THE BRAND
some TESTIMONIALS (2022)
ALLUNIX ( BULGARIA )
BUSINESS COACHING
INTO GAIA ( LONDON )
FULL PROCESS OF BRAND SCALING, REBRANDING AND STRENTHENING BRAND DNA
VOEVE SWIMWEAR ( GREECE/UAE )
FULL PROCESS OF BRAND DEVELOPMENT
explore all services
At The Agency de la Mode Group, we pride ourselves on offering a comprehensive suite of services that cater to the diverse needs of our discerning clientele.
Our expertise extends beyond luxury fashion brand development, encompassing fashion business consulting, luxury career coaching, and a state-of-the-art digital showroom designed to elevate your brand's presence in the digital realm.
apart from being the founder of THE AGENCY DE LA MODE, I am also the founder of …
BUYERS ISSUE SHOWROOM
PART OF THE AGENCY DE LA MODE GROUP
In an industry traditionally governed by gatekeepers and steep commission structures, Buyer’s Issue Showroom serves as a digital-first sanctuary for the next generation of luxury. It is less a catalog and more a curated ecosystem designed for the visionary designer. By merging high-fidelity digital presentations with high-stakes physical events—such as their exclusive showcases during Paris Fashion Week—Buyer’s Issue provides the infrastructure for emerging brands to scale with intent.
The platform removes the friction of global distribution by offering a 0% commission model, focusing instead on strategic branding, editorial excellence, and direct connectivity. For the international buyer, it is a filtered lens into the future of fashion; for the designer, it is the 'stage' where sustainable craft meets commercial reality, ensuring that even the youngest labels can speak the language of global retail